Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Websites
Affiliations
Software
Timeline
Alfredo Kayesse

Alfredo Kayesse

Luanda

Summary

Innovative marketing professional with extensive experience in digital marketing and creative strategy. Recognized for developing impactful marketing campaigns and driving technological integration within corporate strategies. Proven leadership in managing comprehensive communication strategies across multiple companies, enhancing brand visibility and customer engagement through strategic digital innovation.

Overview

7
7
years of professional experience
2
2

Certifications

Work History

Marketing and Communications Coordinator

Grupo BLT / Cetim Tecnologia
Luanda
06.2020 - Current
  • Led the integration and alignment of communication and digital marketing strategies across BLT Group, including Cetim Tecnologia, Carmon Reestrutura, and Noah.
  • Significantly increased online engagement and lead generation through innovative digital marketing initiatives.
  • Designed and implemented the Carmon Reestrutura website using WordPress, enhancing digital presence and user interaction.
  • Directed the launch and brand strategy of Noah’s Genesis 55" smart TV, including UI design and e-commerce website prototyping.
  • Currently managing the creative and digital marketing team responsible for global strategies, brand activation, and communications for multiple brands within the group.
  • Coordinated strategic marketing campaigns and digital content, contributing to Cetim Tecnologia winning the PALOP Best Cybersecurity Solution award in 2022.

Digital Marketing Manager

Top Brands Angola
Luanda
05.2019 - 06.2020
  • Led digital marketing efforts for a major retail group, improving brand visibility and sales through targeted digital campaigns.
  • Collaborated with cross-functional teams to ensure cohesive digital experiences across all platforms.
  • All for brands as Worten, Sportzone, Cortefiel, Springfield, Womansecret, Chicco, Zippy, Mo, betrend.

Digital Strategist

Born
Lisbon
05.2018 - 05.2019
  • Developed digital strategies aligning with client business goals, enhancing market presence and consumer engagement.
  • Analyzed performance metrics to optimize campaign strategies and maximize ROI.
  • Executed and managed banner, video and other non-text link ad campaigns.
  • Performed competitor analysis to inform strategy adjustments.
  • Worked with brands as Candando, Wammo, Sagres, Luandina and Cuida+

Education

Licenciatura - Gestão, Administração E Marketing

Universidade Óscar Ribas, Luanda
07-2027

Microbachelor - Marketing

Doane X, Nebraska
08-2024

Skills

  • Media Relations
  • Crisis Communications
  • Marketing automation
  • Advertising Campaigns
  • Photography
  • Branding
  • ISO 9001:2015
  • Social Media Strategy
  • Adobe Creative Cloud
  • WordPress Proficiency
  • Multichannel marketing
  • Strategic Marketing

Accomplishments

  • Forbes 30 Under 30 for Lusophone Africa, 2024

Certification

  • Meta Certified Creative Strategy Professional, 2022
  • Meta Certified Digital Marketing Associate, 2023

Languages

Portuguese
First Language
English
Upper Intermediate (B2)
B2

Affiliations

Drone video and photography enthusiast.

Software

Adobe Creative Cloud ninja

Timeline

Marketing and Communications Coordinator - Grupo BLT / Cetim Tecnologia
06.2020 - Current
Digital Marketing Manager - Top Brands Angola
05.2019 - 06.2020
Digital Strategist - Born
05.2018 - 05.2019
Universidade Óscar Ribas - Licenciatura, Gestão, Administração E Marketing
Doane X - Microbachelor, Marketing

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Alfredo Kayesse