ANTÓNIO S. KAITA

Luanda

Summary

Junior Data Analyst with a solid background in Psychology and practical experience in Digital Marketing, seeking to transition to the area of Data Analytics. I possess strong analytical skills and results-oriented mindset, with experience in optimizing campaigns and performance analysis driven by data. Proficient in SQL and Python for data manipulation, cleaning, and analysis, with certifications in Data Analysis from Google and programming in R. Skilled in data visualization and creating reports for strategic decision-making. I am looking for a challenging opportunity to apply my skills in Business Intelligence and contribute to the growth of data-driven teams.

Overview

years of professional experience

Certification

Work History

Marketing Automation Specialist

Neon Bank

Brasil (Remoto)

04.2023 - Current

I manage the development of Landing Pages, analyzing performance data to optimize conversion rates by 30%.
I use analysis tools like Google Analytics and Hootsuite Insights to monitor and analyze the performance of campaigns, providing actionable insights for the marketing team.
I created and optimized online paid campaigns (Google Ads, Meta Ads, TikTok Ads), analyzing ROI data and cost per acquisition to maximize the return on investment.
I monitor online conversations about brands and products, extracting data to identify trends and engagement opportunities.

Data Analyst

Dooh Ponto

Luanda

02.2021 - 01.2023

I analyzed sales data to understand consumer behavior and identify areas for improvement in product performance.
I conducted A/B tests of creative assets, analyzing the results to optimize campaign performance and improve engagement metrics.
I implemented SEO strategies, monitoring organic traffic data and keywords to improve positioning in search engines.
I created content for digital campaigns, using performance data to adjust the message and increase conversion.

Education

Bachelor - Psychology

Agostinho Neto University

Luanda, Angola

Skills

Hard Skills:
Programming Languages: Python and R;
Databases: SQL (MySQL);
Data Visualization: Power BI, Tableau, Excel (Advanced);

Analysis Tools: Google Analytics, Google Ads, Meta Ads;
Concepts: Statistics, Data Modeling, Data Cleaning, Business Intelligence
Soft Skills:
Communication;

Certification

Professional Certification in Junior Data Analyst | Google Coursera | Completion: July 2025

During this six-month training, I learned technical skills such as: SQL, Python, R, Excel, Power BI, Tableau, Statistics, Data Cleaning, Data Visualization, Data Modeling.

Power BI | Linkedin Learning
Power BI Dashboards | Linkedin Learning
Advanced Excel | MAPTSS | Luanda, Angola | February 2022
Inglês | Centro Profissional Odinil | Março de 2018
Programming language R

Languages

Portuguese

First Language

English

Advanced (C1)

Spanish

Beginner

Timeline