ISAAC LISBOA CAMPOS NETO
BRANDING MANAGER
Luanda,LUA
Summary
Experienced Marketing Technician and Branding Specialist with 3+ years in digital marketing, advertising campaigns, and brand activation. Skilled in B2B and B2C marketing, social media management, and institutional communication. Proven expertise in developing and executing branding strategies, enhancing brand visibility, and driving growth through creative campaigns and strategic planning. Adept at market research, team collaboration, and leveraging digital tools to achieve impactful results.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Branding Manager
ZTE Corporations
08.2024 - Current
- Streamlined internal processes to improve efficiency and strengthen overall brand strategy execution.
- Managed cross-functional teams for successful product launches, resulting in greater brand visibility.
- Monitored performance metrics to measure success of branding initiatives, adjusting strategies as needed to drive continuous improvement.
- Leveraged customer feedback insights to make data-driven decisions regarding product improvements or enhancements.
- Developed compelling visual and written content to effectively convey the brand message across multiple channels.
- Managed budgets and resources effectively, ensuring the timely completion of projects without compromising quality or brand integrity.
- Led consumer events and experiential marketing activations, enhancing customer experiences with the brand while increasing awareness among target audiences.
- Collaborated with external agencies on creative development, ensuring consistent messaging across all touchpoints in line with overall branding objectives.
Affiliate Marketing Intern
Premier Bet
05.2023 - 07.2024
- Developed multi-channel marketing plans for targeted campaigns with the implementation of affiliate link tracking and a pay-per-click management system
- Assisted the affiliate marketing team in analyzing performance metrics and identifying top-performing affiliates, contributing to a 10% increase in conversion rates
- Researched and compiled competitor analysis reports, enabling the team to make data-driven decisions and improve affiliate program performance
- Collaborated with the content team to create SEO-optimized affiliate landing pages, driving organic traffic and increasing affiliate-generated revenue by 15%
- Conducted market research to identify target audiences and optimize marketing efforts.
Marketing Technician
Premier Bet
10.2022 - 07.2024
- Management of the company's social networks
- Develop and evaluate marketing campaigns such as advertising, promotions and market research
- Monitor product launches through different marketing strategies
- Mediation with the London team, through weekly meetings via Zoom and Google video call
- Translation of files with different contents and campaigns for the website
- Narration of texts for the company's advertising spots for radio and TV
- Management of the company's internal communication (email)
- Establish annual and quarterly marketing metrics that meet business objectives and report on them in monthly operations reviews
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
- Boosted brand awareness by developing and executing targeted marketing campaigns.
Junior Marketing Technician
Adding Talent Africa
06.2021 - 06.2022
- Management of the company's social networks
- Create comprehensive and integrated digital marketing strategies that engage the company's customers and lead to successful conversion goals
- Integrate with a holistic view of the campaign, customer, and touchpoints that inform your company's vision of your target audience
- Deploy, manage, track, and manage reports on automated triggering and cultivation campaigns in all lines of business as needed
- Generate reports and leverage data to gain insights and campaign optimization
- Conduct A/B testing to define and execute improvements in productivity, conversion rates, program/campaign ROI, and growth
- Establish annual and quarterly marketing metrics that meet business objectives and report on them in monthly operations reviews
- Elevated company reputation through the monitoring of online reviews and responding to customer feedback in a timely manner.
- Strengthened brand identity through the development of visually appealing graphics for social media platforms.
Graphic Designer
Print Mind Graphics
02.2020 - 07.2021
- Creation of graphic content such as flyers, brochures, interactive slides, business cards, visual identity
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
Education
Management and Marketing -
Independent University of Angola
Luanda, Angola 09.2022 - Current
Informatics And Multimedia Sistems - Digital Marketing
INSTITUTE OF TELECOMMUNICATIONS (ITEL)
Luanda, Angola 01.2018 - 05.2022
Skills
Best SEO Practices
Ability to analyze data and extract insights
UX skills and understanding of the customer experience
Advanced knowledge of social media
Flexibility and ability to adapt to changes
Focus on results
Innovation capacity
Sales promotion
Customer engagement
Internal communications
Certification
Google Ads for Beginners Course, Coursera, 2022
Timeline
Branding Manager
ZTE Corporations
08.2024 - Current
Affiliate Marketing Intern
Premier Bet
05.2023 - 07.2024
Marketing Technician
Premier Bet
10.2022 - 07.2024
Management and Marketing -
Independent University of Angola
09.2022 - Current
Junior Marketing Technician
Adding Talent Africa
06.2021 - 06.2022
Graphic Designer
Print Mind Graphics
02.2020 - 07.2021
Informatics And Multimedia Sistems - Digital Marketing
INSTITUTE OF TELECOMMUNICATIONS (ITEL)
01.2018 - 05.2022