Janaína Carneiro
Luanda,LUA
Summary
Dynamic marketing professional with extensive experience at Coca-Cola Bottling Luanda, specializing in brand development and digital marketing. Demonstrated expertise in strategic thinking and client relationship management, leading to successful product launches and impactful campaigns. Skilled in cross-functional collaboration and fostering partnerships, driving business growth through innovative problem-solving strategies.
Overview
15
15
years of professional experience
Work History
Regional Lead (Portuguese Markets)
Simply Black Media and Advertising
Luanda
05.2020 - Current
- Company Overview: Media and Advertising
- Strategic Guidance and understanding of clients long term goals, building strong long lasting relationships at a higher level (Client, Media Owners and other Partners)
- Collaborate with client and internal teams to develop integrated Media and Advertising strategies that align with products, brands and objectives
- Create and ensure implementation of comprehensive multi market strategies aligned with client goals
- Stay on top of Market insights, data driven evidence and innovation
- Business Development by identifying opportunities for upselling, Market Expansion and development of new business areas with the ability to lead multi Market initiatives
- Delivering through others by successfully cascading responsibility, managing the output development and growth
- Digital technologies Acumen as a through the line campaign manager expert for Digital and Social Media campaigns
- Media and Advertising
- Immediate Superior: Regional Clusters Lead ( Eng and PT Markets)
- Direct Reports: 5
- Indirect Reports: 5
- Reason for exploring this opportunity: I wish to explore other career development opportunities in different fields
Brand Manager (Beer)
SODIBA (Sociedade de Distribuição de Bebidas de Angola)
Luanda
07.2016 - Current
- Company Overview: Beverages
- Manage and network relationship with Communication, Research, innovation, Media partners and agencies;
- Manage brands and brand communication;
- ATL + BTL Plan and implement brand/Marketing initiatives according to brand´s pre planned strategy, organize and manage brand activations and events
- Relaunch of an International Beer brand locally produced & Launch of a new beer Brand into the Angolan Market, A-Z from Product Development, Brand Development and Launch
- Beverages
- Immediate Superior: Marketing Administrator.
- Direct Reports: 0
Marketing Manager
Diageo Angola LDA
Luanda
07.2014 - 06.2016
- Company Overview: Spirits
- Manage and network relationship with distributor; communication agencies and global teams;
- Manage brands and brand communication;
- Plan and implement brand/Marketing initiatives local or Global according to brand´s strategy, organize and manage brand activations and events
- Spirits
- Immediate Superior: Regional Marketing Director
- Direct Reports: 1
Account Director
Executive Centre Advertising Agency Luanda
Luanda
07.2012 - 07.2014
- Company Overview: Advertising Agency
- Manage client projects
- Manage client / agency relationships
- Manage external projects in conjunction with clients
- Submit Marketing inputs
- Arrange and manage Research projects
- Assist clients with Events and Promotional Activities Management
- Advertising Agency
- Immediate Superior: Client Services Director
- Direct Reports: 0
Marketing Manager (Soft Drinks: Coca-Cola, Fanta, Sprite, Youki, Minute Maid, Schweppes)
Coca-Cola Bottling Luanda / SABMiller
Angola
10.2010 - 06.2012
- Company Overview: Beverages - Bottling
- Develop annual Marketing Business Plan for the Angolan business
- Ensure correct implementation of initiatives in alignment with Brand guidelines;
- Manage new product launches
- Manage the relationship between the bottler and Coca-Cola Company
- Manage annual Marketing budget
- Beverages - Bottling
- Direct Reports: 3 (Brand Manager, Marketing Services Manager, Warehouse and Design Coordinator)
- Immediate Superior: Marketing Director
Brand Manager (Soft Drinks: Coca-Cola, Fanta, Sprite, Youki, Minute Maid, Schweppes)
Coca-Cola Bottling Luanda / SABMiller
Luanda
05.2010 - 09.2010
- Company Overview: Beverages - Bottling
- Implement annual Brand and Marketing Business Plan
- Manage Event sponsorship;
- Manage Promotional activities
- Manage the deployment of Point-of-Sale and Trade materials
- Beverages - Bottling
- Direct Reports: 1
- Immediate Superior: Marketing Director
Education
Certificate - Marketing Management
IMM
01.2008
Skills
- Media planning
- Campaign management
- Market analysis
- Digital marketing
- Brand development
- Client relationship management
- Business development
- Strategic thinking
- Cross-functional collaboration
- Team leadership
- Innovation management
- Negotiation skills
- Creative problem solving
- Innovation and creativity
- Upselling techniques
- Relationship building
Relevant Training
- Client Services for Advertising Agencies, Creativity and Public Relations (ATP), Ogilvy Africa
- Strategic Public Relations, iiR Portugal
- How to Report on Social Responsibility, SABMiller
- Brands in Angola, Marktest Angola
- Trade Execution, TCC Company
- Performance Management & Human Resources Management, SABMiller
- New Generation Marketing - Diageo internal
Prior Employment
- Simply Black Media, Regional Lead
- Sodiba, Brand Manager
- Diageo Angola, Marketing Manager
- Executive Angola, Account Director
- Coca-Cola Bottling Luanda / SABMiller, Corporate Affairs Manager
- Movimento Comunicação Integrada, Senior Accounts Manager
- Angolauto Comercio de Automóveis (Suzuki), Product Manager
- Movimento Ogilvy, Client Service Manager (International)
- Ogilvy Africa, Trainee Account Executive
- Cameroon Eastgate, Sales Assistant & Casual Coordinator
Valid Drivers License
True
Years Of Experience
18
Languages
fluent, fluent, Basic
Remuneration
AOA 6,555,793, 1,000 AKZ, 100% of Basic Salary, False, 150,000 AOA, Medical Assistance (Employee, 1 adult and 2 dependents), Company Cell-phone + 200.00 USD communication allowance cellphone and Data, Company Laptop, Company-funded Internet data, 3500 Euros, 03/01/23, 15% of base up to 3x, US$ 180,000 net (Annual)
Personal Information
- ID Number: 000267019LA031
- Age: 44
- Place of Birth: Angola
- Dependents: 3
- Notice Period: 60 Days (Negotiable)
- Gender: Female
- Nationality: Angolan Portuguese
- Marital Status: Married
Accomplishments
- Agency of the Year 2023 and 2024
Timeline
Regional Lead (Portuguese Markets)
Simply Black Media and Advertising
05.2020 - Current
Brand Manager (Beer)
SODIBA (Sociedade de Distribuição de Bebidas de Angola)
07.2016 - Current
Marketing Manager
Diageo Angola LDA
07.2014 - 06.2016
Account Director
Executive Centre Advertising Agency Luanda
07.2012 - 07.2014
Marketing Manager (Soft Drinks: Coca-Cola, Fanta, Sprite, Youki, Minute Maid, Schweppes)
Coca-Cola Bottling Luanda / SABMiller
10.2010 - 06.2012
Brand Manager (Soft Drinks: Coca-Cola, Fanta, Sprite, Youki, Minute Maid, Schweppes)
Coca-Cola Bottling Luanda / SABMiller
05.2010 - 09.2010
Certificate - Marketing Management
IMM
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