Mauro Santana
Summary
Highly creative goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 13+ years of progressive experience leading teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Project Manager
BAI | Banco Angolano de Investimentos
01.2023 - Current
- Supervising the design, development, implementation, and monitoring of long and mid-term strategic plans and marketing projects, including those related to the marketing Portfolio:- Streamlining and automating important customer processes (customer journey).- Creating and implementing remote management frameworks.- Developing a strategy for personalized offers.- Creating and managing a Customer Loyalty and Retention Program.- Establishing a communication strategy and ensuring customer satisfaction.- Providing project updates to the Organization's Directorate and executive directors.- Guaranteeing the preparation, updating, and accessibility of technical and user documentation post the implementation of application projects/solutions.
Head of Department | Products Services and Pricing
BAI | Banco Angolano de Investimentos
10.2022 - 04.2023
- Oversaw the bank's pricing list and any adjustments to individual products or services
- Ensured the accuracy and consistency of all details with the reserve bank
- Formulated pricing tactics for products and services
- Monitored the team's parameter settings for the bank's products and services
- Supervised the updating of all factsheets for the mentioned products and services, reporting to the Reserve Bank
- Developed and synchronized the product strategy with marketing and bank goals
- Orchestrated marketing campaigns for the mentioned products and services (BTL and ATL).
Head of Department | Relationship Management
BAI | Banco Angolano de Investimentos
01.2017 - 01.2022
- Supervising outbound campaigns for clients
- Reviewing monthly performance reports for the bank's call center
- Reviewing scripts
- Reviewing reports
- Coordinating campaigns
- Presenting results to the marketing director and executive director
- Conducting audits and quality control
- Orchestrating the enhancement of the call center and its internal procedures
- Overseeing the introduction of new products and services, and streamlining the IVR and other systems
- Implemented the first release of the Microsoft CRM Dynamics project in 2016; Trained branch and customer managers on CRM Dynamics (marketing and service modules); Initiated email marketing campaigns through CRM for various individual and business segments of the bank
- Executed Weekly newsletters for clients
- Executed a call to action campaign to potential clients in the bank's Affluent segment
- Supervised the ongoing project to integrate the bank's internal system with CRM and other APIs
- Managed client segmentation based on criteria outlined in the segmentation methodology document
- Generated reports on potential new leads(individual and corporate)
- Monitored reports on customer churn
- Oversaw monthly segment reports for corporate and private clients.
Education
MBA - Soft Skills And Influence
MTW
Portugal2021
Bachelor of Science - Entrepreneurial Studies
Women's University in Africa
Zimbabwe10.2010
No Degree - Digital Product Management
Universidade Católica De Lisboa
Lisbon2023
Skills
- Marketing Strategy
- Operations Management
- Soft skills
- Leadership
- Project Management
- Product Development
- Campaign Management
- Strategic Planning
- Digital Marketing
- Customer Relationship Management (CRM)
- Systems and software expertise
- Customer Engagement
Languages
English (native)
Portuguese (native)
Personal Information
Title: Marketing | Banking| Project Management
References
BAI
Affiliations
- APPM–Associação Portuguesa dos Profissionais de Marketing
- PMI_ Project Management Institution
Certification
DASM- Disciplined Agile Scrum Master
Digital Product Management
Timeline
Marketing Project Manager
BAI | Banco Angolano de Investimentos
01.2023 - Current
Head of Department | Products Services and Pricing
BAI | Banco Angolano de Investimentos
10.2022 - 04.2023
Head of Department | Relationship Management
BAI | Banco Angolano de Investimentos
01.2017 - 01.2022
MBA - Soft Skills And Influence
MTW
Bachelor of Science - Entrepreneurial Studies
Women's University in Africa
No Degree - Digital Product Management
Universidade Católica De Lisboa
DASM- Disciplined Agile Scrum Master
Digital Product Management
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