Paula Cristina Cardoso de Morais
Ingombota,Luanda
Summary
Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and organizational goals.
Overview
20
20
years of professional experience
Work History
President, Board of Directors
Fundação Ana Carolina
Luanda, Angola
04.2016 - Current
- Oversaw fundraising efforts by providing direction on how donations should be allocated.
- Engaged in public speaking opportunities to promote awareness about the organization's mission.
- Assisted in developing annual goals that aligned with the organization's vision statement.
- Researched potential partnership opportunities that could benefit the organization's growth trajectory.
Founder CEO
Centro de Fisioterapia Ana Carolina
Luanda, Benfica, LUANDA
12.2015 - Current
- Developed and implemented strategic business plans to increase company profitability.
- Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
- Facilitated board meetings and provided leadership guidance to senior management.
- Represented the organization at conferences, events, networking activities., as needed.
Founder CEO
Purpura Luanda, Lda & Ukinha Kiosk
Luanda
01.2008 - 06.2017
- Developed and implemented a comprehensive business plan to launch the company.
- Created and managed the company's financial budgeting, forecasting, and reporting systems.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
Marketing Manager
Banco Kwanza
Sagrada Família
02.2007 - 01.2010
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Managed relationships with advertising agencies and vendors.
- Collaborated with internal stakeholders to ensure products meet customer expectations.
- Coordinated events such as trade shows and conferences to promote products or services.
Sales Manager
MENSHEN, LDA
Miramar
04.2005 - 01.2007
- Developed and implemented sales strategies to increase market share.
- Established relationships with key clients, while maintaining existing customer base.
- Monitored industry trends and competitor activities to stay ahead of the competition.
- Managed daily operations of sales department, including supervision of staff members.
DC Cards Management - Marketing Department
Banco Espírito Santo de Angola
Ingombota
01.2005 - 03.2005
- Reviewed customer applications, contracts, and supporting documents for accuracy and completeness.
- Worked with cross-functional teams to achieve goals.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Conducted customer surveys to identify areas of improvement in customer service.
Education
MBA - Gestão de Centros e Serviços Sociais
01.2024
Curso de Profissional de Formação Pedagógica de Formadores - B-Learning
01.2023
Pós-Graduação - Gestão Estratégica da Marca
01.2004
Gestão da Marca, Comportamento do Consumidor, Brand Equity, Comunicação da Marca, Internacionalização da Marca
Bacharelato - Marketing
01.2003
Gestão de Empresas, Comportamento do Consumidor, Pesquisa de Mercado, Gestão de Operações, Teoria e Análise de Projectos, Inglês Empresarial, Marketing Internacional, E-Business, etc.
12º Ano de escolaridade - Económico e Social
01.1999
Económica; História, Contabilidade, Inglês, Sociologia, Matemática, Português.
Skills
- Project Planning
- Organization and Time Management
- Dependable and Responsible
- Supervision and leadership
- Team Management
- Troubleshooting
Personal Information
- Date of Birth: 09/05/78
- Gender: Feminino
- Nationality: Angolana
- Driving License: A1, B
Accomplishments
- She was distinguished with the Merit and Excellence Award from ZAP TV, at the October 2020 ZAP Globes gala, for her unceasing efforts in supporting children with special needs in extreme poverty. This award is the only prize that is not chosen by the public and is granted to individuals who have set very high standards in their fields.
Languages
Portuguese
First Language
English
Advanced (C1)
C1
Affiliations
- In 2018, she participates in the International Visitor Leadership Program (IVLP), of the United States Embassy, on the topic "Fiscal Transparency" and, in 2019, in The Obama Foundation Leaders: Africa program, as The Obama Foundation Leader Africa: Luanda. She has thus the opportunity to take on new challenges, experiencing creative and value-driven approaches to problem-solving, exploring personal stories as a means to support and enhance her leadership, or learning and improving different NGO management or storytelling skills, always in pursuit of a more inclusive vision. She then integrates the WIA54 Africa 2020 program, within the Women In Africa (WIA) Initiative, which is the first international platform for economic development and support for African women in leadership and of high potential. It is a platform that also contributes to the promotion of a new generation of African women who are creating inspiring leadership to change the future of the continent positively. This is a cause very close to Paula’s heart and to which she pays special attention.
References
References available upon request.
Timeline
President, Board of Directors - Fundação Ana Carolina
04.2016 - Current
Founder CEO - Centro de Fisioterapia Ana Carolina
12.2015 - Current
Founder CEO - Purpura Luanda, Lda & Ukinha Kiosk
01.2008 - 06.2017
Marketing Manager - Banco Kwanza
02.2007 - 01.2010
Sales Manager - MENSHEN, LDA
04.2005 - 01.2007
DC Cards Management - Marketing Department - Banco Espírito Santo de Angola
01.2005 - 03.2005
Cognos, Lda - MBA, Gestão de Centros e Serviços Sociais
GesPeritos, Lda - Curso de Profissional de Formação Pedagógica de Formadores, B-Learning
Instituto Português de Administração de Marketing (IPAM) - Pós-Graduação, Gestão Estratégica da Marca
Instituto Superior de Setúbal, Escola Superior de Ciências Empresariais - Bacharelato, Marketing
Escola Secundária de Amora - 12º Ano de escolaridade, Económico e Social
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