Sharlene Finlay
Luanda
Summary
Driven and ambitious marketing professional with background in developing digital marketing strategies and completing market research. Creative, friendly and communicative team player.
Accomplished as a Manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
Hotel InterContinental Luanda Miramar
2023.01 - 2024.01
- Deliver best-in-class marketing
- Develop, deploy, manage and support marketing campaigns
- Develop and manage marketing calendar
- Grow quantity and quality of property’s social media following
- Manage and drive proactive relationships with key media partners
- Managed two agencies required to deliver plans, ensuring alignment, consistency, efficiency and effectiveness
- Assisted in developing and implementing marketing and sales strategies by analysing current and potential business and identifying potential business
Marketing Executive
Hotel InterContinental Luanda Miramar
2022.02 - 2023.12
- Developing marketing campaigns that support brand initiatives
- Crafted compelling written content
- Monitored market trends to remain ahead of competitors
- Conducted market research to identify key customer segments and target audiences.
- Determined strategy for social media marketing for cohesive messaging across multiple platforms.
- Planned and executed commercial events designed to boost awareness.
Restaurant Manager
J-Grill Restaurant
2021.01 - 2021.08
- Established safe and secure dining environment
- Clearly and promptly communicated pertinent information to staff, maintaining knowledgeable service teams.
- Conducted health, safety and sanitation process evaluations, immediately identifying and remedying violations.
- Analysed operations to improve restaurant efficiency and service levels.
- Increased sales by 10%
School Secretary
Talatona kids
2019.02 - 2020.12
- Enabled smooth running of day-to-day operations by providing effective and efficient administration support.
- Performed traditional and reception duties, including answering phone calls, typing correspondence and monitoring site entry points.
- Improved information flow
- Managed parent, staff and student enquiries and signposted appropriate resources.
- Managed over 50 customer per day
Education
Bachelor - Marketing
Óscar Ribas
Luanda 2021
Law -
Iska
Luanda2018
Skills
- Strategic marketing and social media expert
- Publishing expertise
- Marketing plan development
- Excellent verbal and written communication skills
- Ability to deal with difficult interactions and work under pressure
- Excellent researcher and natural leader
- Professional domain at Canva pro, Microsoft Office, Adobe Acrobat, Power Point, Google Ads
- Marketing Strategy
- Content Development
- Email Marketing
- Audience Outreach
- Campaign Development
- Social Media Management
Hobbies
• Clever Games
• Volley
• Karting
• Travel
• Music
• Beach
• Road Trips
Languages
English
Native
Portuguese
Native
Timeline
Digital Marketing Manager
Hotel InterContinental Luanda Miramar
2023.01 - 2024.01
Marketing Executive
Hotel InterContinental Luanda Miramar
2022.02 - 2023.12
Restaurant Manager
J-Grill Restaurant
2021.01 - 2021.08
School Secretary
Talatona kids
2019.02 - 2020.12
Bachelor - Marketing
Óscar Ribas
Law -
Iska
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