Sharlene Finlay
Luanda
Summary
Driven and ambitious marketing professional with background in developing digital marketing strategies and completing market research. Creative, friendly and communicative team player.
Accomplished as a Manager with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
Hotel InterContinental Luanda Miramar
01.2023 - 01.2024
- Deliver best-in-class marketing
- Develop, deploy, manage and support marketing campaigns
- Develop and manage marketing calendar
- Grow quantity and quality of property’s social media following
- Manage and drive proactive relationships with key media partners
- Managed two agencies required to deliver plans, ensuring alignment, consistency, efficiency and effectiveness
- Assisted in developing and implementing marketing and sales strategies by analysing current and potential business and identifying potential business
Marketing Executive
Hotel InterContinental Luanda Miramar
02.2022 - 12.2023
- Developing marketing campaigns that support brand initiatives
- Crafted compelling written content
- Monitored market trends to remain ahead of competitors
- Conducted market research to identify key customer segments and target audiences.
- Determined strategy for social media marketing for cohesive messaging across multiple platforms.
- Planned and executed commercial events designed to boost awareness.
Restaurant Manager
J-Grill Restaurant
01.2021 - 08.2021
- Established safe and secure dining environment
- Clearly and promptly communicated pertinent information to staff, maintaining knowledgeable service teams.
- Conducted health, safety and sanitation process evaluations, immediately identifying and remedying violations.
- Analysed operations to improve restaurant efficiency and service levels.
- Increased sales by 10%
School Secretary
Talatona kids
02.2019 - 12.2020
- Enabled smooth running of day-to-day operations by providing effective and efficient administration support.
- Performed traditional and reception duties, including answering phone calls, typing correspondence and monitoring site entry points.
- Improved information flow
- Managed parent, staff and student enquiries and signposted appropriate resources.
- Managed over 50 customer per day
Education
Bachelor - Marketing
Óscar Ribas
Luanda 2021
Law -
Iska
Luanda2018
Skills
- Strategic marketing and social media expert
- Publishing expertise
- Marketing plan development
- Excellent verbal and written communication skills
- Ability to deal with difficult interactions and work under pressure
- Excellent researcher and natural leader
- Professional domain at Canva pro, Microsoft Office, Adobe Acrobat, Power Point, Google Ads
- Marketing Strategy
- Content Development
- Email Marketing
- Audience Outreach
- Campaign Development
- Social Media Management
Hobbies
• Clever Games
• Volley
• Karting
• Travel
• Music
• Beach
• Road Trips
Languages
English
Native
Portuguese
Native
Timeline
Digital Marketing Manager
Hotel InterContinental Luanda Miramar
01.2023 - 01.2024
Marketing Executive
Hotel InterContinental Luanda Miramar
02.2022 - 12.2023
Restaurant Manager
J-Grill Restaurant
01.2021 - 08.2021
School Secretary
Talatona kids
02.2019 - 12.2020
Bachelor - Marketing
Óscar Ribas
Law -
Iska
Similar Profiles
Janette Lizandra Brito Aleixo Da PalmaJanette Lizandra Brito Aleixo Da Palma
Event Coordinator at EPIC SANA Luanda HotelEvent Coordinator at EPIC SANA Luanda Hotel
Muhammad RahmanMuhammad Rahman
Administrator at Park Plaza Hotel, Intercontinental HotelAdministrator at Park Plaza Hotel, Intercontinental Hotel
Tai Lok YinTai Lok Yin
Apartment Assoicate at Miramar Hotel and Property Management Company LTDApartment Assoicate at Miramar Hotel and Property Management Company LTD