SURAJ BRIJLAL MAURYA
Mumbai
Summary
With over 14+ years of experience in building relationships with pharma distributors, Trade sales, Ministry of Health Tenders, Business analyst, regulatory affairs, new product launch in Zambia, Malawi & Ghana now in Angola. A proven track record in leading sales strategies that result in significant revenue generation. Among the key sales accomplishments, the business size handled valued over $10M with team size of 50+ filed force. I bring a strong analytical mind, a customer-first approach, and an eagerness to contribute to transformative projects.
Overview
13
13
years of professional experience
Work History
ZONAL BUSINESS HEAD
SHALINA HEALTHCARE DMCC
04.2025 - Current
- Developed and executed regional sales strategies to enhance market penetration.
- Managed cross-functional teams to ensure alignment with business objectives.
- Analyzed market trends and competitor activities to inform strategic planning.
- Fostered relationships with key accounts to drive customer loyalty and retention.
- Supported regional managers, adjusting sales goals, and processes for each region based on zone metrics and company objectives.
- Developed reports of zone performance and presented data to upper management.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Zonal Sales Manager
SHALINA HEALTHCARE DMCC
11.2023 - 03.2025
- Developed and executed strategic sales plans to drive regional revenue growth.
- Led cross-functional teams to enhance product visibility and market penetration.
- Analyzed sales data to identify trends, forecast demand, and inform decision-making.
- Mentored and trained sales representatives to improve performance and customer engagement.
- Established strong relationships with key accounts to foster loyalty and repeat business.
- Implemented CRM systems for improved tracking of sales activities and customer interactions.
- Developed strong relationships with key clients for sustained business growth and customer retention.
Senior Manager Sales & Marketing
SHALINA HEALTHCARE DMCC
09.2018 - 11.2023
- Led coaching efforts for 65 sales professionals, targeting new territories and driving 22% CAGR in business growth.
- Cultivated expertise in government tenders and trade market strategies across B2B, B2C, and D2C sectors to achieve annual revenue targets.
- Executed a strategic sales training program, resulting in a 20% increase in team performance metrics and profitability.
- Formulated plans for expanding product lines and company branches nationwide.
- Promoted and transferred to Angola in April 2025.
- Served as a manager in Ghana from November 2023 to March 2025.
Country Manager
Troikaa Pharmaceuticals Ltd.
06.2016 - 06.2018
- Increased regional sales by 50% through strategic planning and focused sales campaigns, predominantly in the Pain, CVB & Anaesthesia products.
- Successfully able to enter in government tenders and country wide hospitals, maximizing availability & improving the revenue.
- Managed a portfolio of key accounts, ensuring a 95% client retention rate across the board.
- Participated in national and international events MAMI / IARS / PHASOM that enhanced brand visibility, directly leading in awareness of brands.
- Acknowledged throughout the country by medical and pharmacy council.
Business Development Manager
EMCURE Pharmaceuticals
05.2014 - 06.2016
- New market handled Pain, Gync, ortho products portfolio.
- Initiated and maintained stakeholder relationships, which facilitated recurrent business and upselling opportunities.
- Collaborated with cross-functional teams of country distributor to improve sales.
- Conducted market analysis that informed targeted sales strategies, leading to a more effective allocation of resources like new product registration and business expansion.
ASM
Alembic Pharmaceuticals Ltd.
04.2013 - 04.2014
- Worked as Area Manager in western Mumbai (Andheri to Dhanu)
- Handled team of 5 Members:
- Covering majorly Gync Doctors and worked on CRM.
- ON ground training to team members for sales and marketing.
- Worked as territory manager in gyn division
- Covered area Andheri to Dhanu
- Covering majorly Gync doctors and worked on CRM.
- Launch a New product 1st time in India Oxygn D All India Top seller.
Education
Master of Business Administration - International Sales & Marketing
SUNRISE UNIVERSITY ALWAR
RJ, India01.2018
Bachelor of Science - Bio & Chemistry
UNIVERSITY OF ALLAHABAD
UP, India01.2011
Skills
- Salesforce CRM
- Consultative Sales
- Strategic Planning
- Regulatory Affairs
- Customer Relationship Management
- Market Analysis
- NPD & Expansions
Language Proficiency
ENGLISH
Bilingual or Proficient (C2)
HINDI
Bilingual or Proficient (C2)
MARATHI
Bilingual or Proficient (C2)
Gujarati
Advanced (C1)
Portugues not fluent.
Elementary (A2)
Accomplishments
- Exceeded Annual Sales Targets
- Consistently surpassed the annual sales target in Shalina resulting growth more than 20%, showcasing timely grabbed market potential with good reputation in Zambia 5 continues years achieved 110% annual target
- Annual sales target achiever in Troikaa Pharmaceuticals as star award in Thailand for Malawi.
- Sales Team Training Initiative
- Ensure at least 1 team member should get promoted
- Developed a robust sales training program that accelerated team performance and revenue growth by 30%+ within the first year in Zambia with Shalina Healthcare.
- In 7 years of shalina Healthcare tenure under my leadership local talent has been able to grown and promoted to next level
- Successful Market Penetration
- Directed a market expansion strategy that led to a 15%+ growth in the company’s market share over two years.
- Launch of products identifying proper Doctors Associations & channels as per company and distributor available resources
Timeline
ZONAL BUSINESS HEAD
SHALINA HEALTHCARE DMCC
04.2025 - Current
Zonal Sales Manager
SHALINA HEALTHCARE DMCC
11.2023 - 03.2025
Senior Manager Sales & Marketing
SHALINA HEALTHCARE DMCC
09.2018 - 11.2023
Country Manager
Troikaa Pharmaceuticals Ltd.
06.2016 - 06.2018
Business Development Manager
EMCURE Pharmaceuticals
05.2014 - 06.2016
ASM
Alembic Pharmaceuticals Ltd.
04.2013 - 04.2014
Master of Business Administration - International Sales & Marketing
SUNRISE UNIVERSITY ALWAR
Bachelor of Science - Bio & Chemistry
UNIVERSITY OF ALLAHABAD