VÍTOR GONÇALVES
Luanda
Overview
14
14
years of professional experience
Work History
Customer Experience Manager
TAAG
Luanda
05.2023 - Current
Head of Marketing
Ucall
Luanda
02.2022 - 05.2023
- Monitored customer feedback on social media sites in order to identify areas of improvement or opportunities for growth.
- Partnered with IT department on website design updates or other technical projects related to improving user experience.
- Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Coordinated efforts between internal departments to ensure successful execution of projects.
- Planned and organized public relations and promotional events.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Product Manager
Tintas CIN
Porto
07.2021 - 02.2022
- Developed product roadmaps to help guide the development of new products.
- Conducted market research and competitive analysis for existing and potential products.
- Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
- Analyzed data from various sources such as customer feedback, usage metrics, A and B testing results to inform product decisions.
- Prioritized features in order to maximize impact while meeting budget constraints.
- Generated reports detailing progress against goals set by executive team members.
Head of E-Commerce
Fazenda Girassol
05.2017 - 09.2020
- Customer loyalty and retention; Definition and monitoring of KPIs; Preparation of monthly reports to evaluate metrics; E-mail marketing; Optimization in the 360 process (customer acquisition, logistics, basket, delivery); Implementation and optimization of online conversion strategies, especially on the Facebook channel; Management and creation of social networks Facebook (+ 80k followers), Instagram (+ 8k); Coordination / management of corporate identity reformulation
Marketing Manager
Aber
02.2016 - 03.2017
- Marketing plan; Marketing strategies; Market Research; Creation of new website; SEO and SEM campaigns; Management social media; CRM implementation
Brand Manager
Amorim Cork Composites
02.2012 - 01.2016
- Marketing plan; Marketing strategies; Development of A-Z products; Promotional Campaigns in Large Retail, and Specialized Retail; International Fairs; Definition, planning and execution of the marketing budget; Activation of brands; Statistical analysis; Benchmarking; Digital Manager; Organization of International Fairs; Consumer Goods Brands
Marketing Assistant
Grupo Gamobar
09.2010 - 02.2012
- Management of Peugeot, Opel, Alfa Romeo, Fiat, BMW and Mini brands; Customer loyalty and retention campaigns; Prepare, monitor and ensure compliance with the marketing plan and the defined budget; Coordination of the Customer Satisfaction team; implementation of marketing campaigns; Digital Manager
Marketing Assistant
NORS
03.2010 - 07.2010
- Volvo Trucks website manager; Statistical Monitoring of the Penta Network; Operational and Execution of Promotional Campaigns; Analysis of the Volvo CAM tool.
Education
Digital Marketing Master -
Web2Business
Lisbon, Portugal01.2016
Marketing Manageament Degree -
IPAM
Oporto, Portugal01.2010
Skills
- Marketing management
- Marketing strategies
- Social networks
- Benchmarking
- Pricing strategy/margins
- Digital marketing
- Marketing plan
- Market research
- Email marketing
- Project Manageament
Websites
Personal Information
- Date of Birth: 07/14/1988
- Nationality: Portugal
Languages
- Portuguese, C2
- Spanish, A1
- English, B2
Languages
Portuguese
First Language
English
Upper Intermediate (B2)
B2
Timeline
Customer Experience Manager
TAAG
05.2023 - Current
Head of Marketing
Ucall
02.2022 - 05.2023
Product Manager
Tintas CIN
07.2021 - 02.2022
Head of E-Commerce
Fazenda Girassol
05.2017 - 09.2020
Marketing Manager
Aber
02.2016 - 03.2017
Brand Manager
Amorim Cork Composites
02.2012 - 01.2016
Marketing Assistant
Grupo Gamobar
09.2010 - 02.2012
Marketing Assistant
NORS
03.2010 - 07.2010
Digital Marketing Master -
Web2Business
Marketing Manageament Degree -
IPAM
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